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Marketing Plan
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Marketing focused on people, not consumers
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At Ergo Consulting we firmly believe that the marketing, sales and service process must be focused on all dimensions of people . That is why, with different tools, we work on marketing plans that take the person by the hand during their processes of approaching the brand, generating interest, carrying out an action and finally until reaching the "loyalty" of the same towards the brand.
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For this we use various consulting tools but also tactics such as promotion on social networks, construction of the customer journey , search engine positioning (SEO plan), investment in networks to generate conversions, leads , followers or interaction; BTL and ATL media plan, among others.
![mkt-isometrico.jpg](https://static.wixstatic.com/media/45e9f0_b21a8998aa4144b089e3c73707cea1c7~mv2.jpg/v1/crop/x_0,y_0,w_600,h_598/fill/w_430,h_429,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/mkt-isometrico.jpg)
Success stories
We present you some success stories of our clients.
![Logos-imr.jpg](https://static.wixstatic.com/media/45e9f0_cd6f98b49a1b4ecd8521632508d12ca6~mv2.jpg/v1/fill/w_75,h_23,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Logos-imr.jpg)
Instituto de Medicina Regenerativa
Regenerative Medicine Course Campaign 2019-2020
![Diseño y elaboración de landing page](https://static.wixstatic.com/media/45e9f0_c8652870e4d84932a803226a685d0874~mv2.jpg/v1/fill/w_147,h_136,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_c8652870e4d84932a803226a685d0874~mv2.jpg)
Se elaboró una landing page con todo el proceso de pago para lograr conversiones efectivas, mismo sitio que se usó para registro de asistentes y control de ingresos.
![Campaña en redes sociales](https://static.wixstatic.com/media/45e9f0_3b75a58fefa74fdda32cd33cebb74b62~mv2.jpg/v1/fill/w_147,h_111,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_3b75a58fefa74fdda32cd33cebb74b62~mv2.jpg)
Se trabajó en la imagen, copys, segmentación y funnel de ventas
![Trabajo post-venta](https://static.wixstatic.com/media/45e9f0_e9ffe27c76044843867c0b0eccb734d8~mv2.jpg/v1/fill/w_147,h_206,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_e9ffe27c76044843867c0b0eccb734d8~mv2.jpg)
Como parte de la estrategia post-venta, se realizaron tarjetas para acceder al material del curso.
![Diseño y elaboración de landing page](https://static.wixstatic.com/media/45e9f0_c8652870e4d84932a803226a685d0874~mv2.jpg/v1/fill/w_147,h_136,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_c8652870e4d84932a803226a685d0874~mv2.jpg)
Se elaboró una landing page con todo el proceso de pago para lograr conversiones efectivas, mismo sitio que se usó para registro de asistentes y control de ingresos.
The Institute for Regenerative Medicine is an advanced center for research and training in regenerative medicine, cell therapy, and anti-aging.
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The Consultancy collaborated in the planning, image creation and promotion of a Course in Regenerative Medicine from the development of a landing page, a strategy on Facebook and Instagram, elaboration of the graphic identity of the event and the payment system and doctor registration.
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Result :
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Effective segmentation in social networks
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
A conversion of 15%
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
High converting landing page
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Two events with goals achieved
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Collection system, payment in months and check-in to the event
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Design of institutional protocols
![ibero.jpg](https://static.wixstatic.com/media/45e9f0_3b20c9c5d00a448c8012ee5ec08a717f~mv2.jpg/v1/fill/w_74,h_23,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ibero.jpg)
Universidad Iberoamericana León
Open House 2020 Campaign
![Propuesta de intervención](https://static.wixstatic.com/media/45e9f0_48ddc1f292a24f4d84edfc17b9f17e17~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_48ddc1f292a24f4d84edfc17b9f17e17~mv2.jpg)
Se realizó un análisis y una propuesta de intervención detallada
![Customer journey y touchpoint strategy](https://static.wixstatic.com/media/45e9f0_cf31afbba1ae4eba99403b402cd2ad0d~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_cf31afbba1ae4eba99403b402cd2ad0d~mv2.jpg)
Se realizó un customer journey map y una estrategia de touchpoint para establecer con claridad el tono y los canales.
![Producción](https://static.wixstatic.com/media/45e9f0_61312b6056a64cf183f66a00c8e133b9~mv2.jpg/v1/fill/w_147,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_61312b6056a64cf183f66a00c8e133b9~mv2.jpg)
Se realizó una producción audiovisual para el evento.
![Propuesta de intervención](https://static.wixstatic.com/media/45e9f0_48ddc1f292a24f4d84edfc17b9f17e17~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_48ddc1f292a24f4d84edfc17b9f17e17~mv2.jpg)
Se realizó un análisis y una propuesta de intervención detallada
Ibero León is one of the most important universities in the BajÃo and belongs to the Society of Jesus.
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Every year the university holds its most important promotional event called Open House, where they invite more than a thousand high school students to learn about their educational offerings. The Consultancy was invited to transfer the physical experience to the virtual one, resulting in a webinar model and a massive high-attendance event.
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Result :
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Webinar model and platform
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Cutsomer journey and touchpoint strategy crafting
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Design and implementation of massive event
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Production and post-production of audiovisual event
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Training for university promoters
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Scope of the established goal
![Logos-ffiel.jpg](https://static.wixstatic.com/media/45e9f0_7c8b861a55c34f1994d6a9b01f1ca059~mv2.jpg/v1/fill/w_75,h_23,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Logos-ffiel.jpg)
Festival de Fotografía Internacional en León
Campaign Expo FFIEL 2019
![Landing page](https://static.wixstatic.com/media/45e9f0_691a1d16673841afa9f2f855d6aa117e~mv2.jpg/v1/fill/w_147,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_691a1d16673841afa9f2f855d6aa117e~mv2.jpg)
Se realizó una landing page diseñada para generar conversiones.
![Marketing de contenido](https://static.wixstatic.com/media/45e9f0_4a8c93ae0ebb4a30acc876b137527efb~mv2.jpg/v1/fill/w_147,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_4a8c93ae0ebb4a30acc876b137527efb~mv2.jpg)
Como parte de la estrategia del funnel de ventas, se propuso una campaña de marketing de contenido con la distribución gratuita de un e-Book.
![Landing page](https://static.wixstatic.com/media/45e9f0_691a1d16673841afa9f2f855d6aa117e~mv2.jpg/v1/fill/w_147,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_691a1d16673841afa9f2f855d6aa117e~mv2.jpg)
Se realizó una landing page diseñada para generar conversiones.
FFIEL is one of the most important national photography competitions and the most important in the BajÃo.
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We collaborated for the Expo FFIEL 2019 social media campaign to attract new potential customers, generate leads and, above all, achieve conversion, with user registration for the event. A sales funnel of several steps was generated, a landing page and several audiovisual products were created for a campaign on Facebook and Instagram.
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Result :
![Check icon](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Nourished attendance at the event
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Payment, reservation and check-in system for the event
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Strategic funnel
![blanck.jpg](https://static.wixstatic.com/media/45e9f0_ffaedfdeca0a432cb8ce0d28bd7d5daa~mv2.jpg/v1/fill/w_13,h_13,al_c,lg_1,q_80,blur_3,enc_auto/blanck.jpg)
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![blanck.jpg](https://static.wixstatic.com/media/45e9f0_ffaedfdeca0a432cb8ce0d28bd7d5daa~mv2.jpg/v1/fill/w_13,h_13,al_c,lg_1,q_80,blur_3,enc_auto/blanck.jpg)
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![blanck.jpg](https://static.wixstatic.com/media/45e9f0_ffaedfdeca0a432cb8ce0d28bd7d5daa~mv2.jpg/v1/fill/w_13,h_13,al_c,lg_1,q_80,blur_3,enc_auto/blanck.jpg)
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![Logos-oviedo.jpg](https://static.wixstatic.com/media/45e9f0_feb5fc33fcf44b1189d8a070cfa61020~mv2.jpg/v1/fill/w_75,h_23,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Logos-oviedo.jpg)
Instituto Oiedo
Admissions campaign 2017 and 2018
![Diseño y plan de medios](https://static.wixstatic.com/media/45e9f0_e9673e254fa44b55b4a9308c16eab2a3~mv2.jpg/v1/fill/w_147,h_126,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_e9673e254fa44b55b4a9308c16eab2a3~mv2.jpg)
Se realizó el concepto, se acompañó a la empresa que tomó las fotografÃas y se realizaron contratos con medios de comunicación como espectaculares y prensa escrita.
![Página web](https://static.wixstatic.com/media/45e9f0_b6bed7240cfc478ea57ec1e877d7d321~mv2.jpg/v1/fill/w_147,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_b6bed7240cfc478ea57ec1e877d7d321~mv2.jpg)
Parte del proyecto de admisiones fue renovar el sitio web para que fuera más pertinente y actualizado.
![PapelerÃa](https://static.wixstatic.com/media/45e9f0_c0d4b48e269343c0bbc6c20da3354f80~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_c0d4b48e269343c0bbc6c20da3354f80~mv2.jpg)
Parte del proyecto consideró la elaboración de papelerÃa identitaria al concepto de admisiones.
![Diseño y plan de medios](https://static.wixstatic.com/media/45e9f0_e9673e254fa44b55b4a9308c16eab2a3~mv2.jpg/v1/fill/w_147,h_126,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/45e9f0_e9673e254fa44b55b4a9308c16eab2a3~mv2.jpg)
Se realizó el concepto, se acompañó a la empresa que tomó las fotografÃas y se realizaron contratos con medios de comunicación como espectaculares y prensa escrita.
Instituto Oiedo is a basic and upper secondary education school that in recent years has taken a lot of momentum and doubled its school enrollment, in addition to a notable expansion in facilities and academic and extra-curricular offerings.
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From the Consultancy, we collaborated in the realization of a media plan, generation of the campaign concept, sales funnel and attraction of new potential clients.
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Result :
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Two successful campaigns
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Positioning in the city of León
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Consistent and orderly graphic system
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Landing page development
![palomita.png](https://static.wixstatic.com/media/45e9f0_b6c63744e45647aaa3cb344806d95e21~mv2.png/v1/fill/w_24,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/palomita.png)
Achievement of goals
![blanck.jpg](https://static.wixstatic.com/media/45e9f0_ffaedfdeca0a432cb8ce0d28bd7d5daa~mv2.jpg/v1/fill/w_13,h_13,al_c,lg_1,q_80,blur_3,enc_auto/blanck.jpg)
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