OUR SERVICES
Strategic Communication
Home > Our services > Strategic Communication
Listen and plan before communicating
The center of our consulting is in the strategic communication service. It consists of accompanying companies to structure their value proposition, consolidate their business model and strengthen their brand to be able to communicate assertively to all audiences.
The result is a strategic communication plan containing clear lines of action accompanied by various manuals that will give the company solidity and communication certainty.
To develop it, it is essential to work hand in hand with the key actors of the organization to obtain the necessary information through creative workshops.
Success stories
We present you some success stories of our clients.
Buena Prensa
Se elaboró un plan de comunicación con una extensa investigación interna y externa.
El plan de comunicación estratégico incluyó un estudio de mercado en todo el país y un roadmap.
Se elaboró un plan de comunicación con una extensa investigación interna y externa.
Buena Prensa is the most important bookstore in Latin America with religious and spiritual content.
.
In-depth work was carried out on shaping the communication area within the organization, a study of the perception of the collaborators within the company, and a strategic communication plan resulting from a market study throughout the country was worked on.
.
.
Result :
Brand essence and archetype
Buyer persona construction
Strategic roadmap
Rebranding proposal
Brand architecture design
SEO plan for positioning in Google
Instituto Asunción Águilas
Se elaboraron procedimientos claros a seguir en caso de crisis.
Después de un análisis, se marcaron las líneas institucionales en términos de comunicación.
Se elaboraron procedimientos claros a seguir en caso de crisis.
Instituto Asunción Águilas is one of the most prestigious schools in Mexico City and offers preschool, basic and upper secondary education.
.
Through an in-depth analysis, a strategic communication plan for educational centers was carried out from the reality of the organization. Recommendations were made regarding communication channels, social media management, and your website.
.
.
Result :
Crisis communication manual
Management proposal in RRSS
Internal communication flows
Communication plan
.
.
Provincia Mexicana de la Compañía de Jesús
A partir de diversas fuentes, se realizaron recomendaciones para avanzar hacia un plan estratégico de comunicación.
A partir de diversas fuentes, se realizaron recomendaciones para avanzar hacia un plan estratégico de comunicación.
The Jesuits are the largest Catholic male order in the world - almost 16,000 members - and it is organized into 69 provinces, regions and a General Curia in Rome. The Mexican Province comprises the highest authority within the Mexican territory of the Society of Jesus.
.
A communication analysis was carried out with a view to building a strategic communication plan, outlining the first steps to follow and the perspective with which it should start.
.
Result :
Context analysis
Recommendations for strategic plan
.
.
.
.
UNIVA
Como parte del plan de comunicación, se realizó la reestructuración del laboratorio de audio y video de la universidad para adaptarlo a las necesidades de las nuevas realidades.
Se desarrolló un sitio web que transmitía 24/7 música y programas.
Como parte del plan de comunicación, se realizó la reestructuración del laboratorio de audio y video de la universidad para adaptarlo a las necesidades de las nuevas realidades.
Como parte del plan de comunicación, se realizó la reestructuración del laboratorio de audio y video de la universidad para adaptarlo a las necesidades de las nuevas realidades.
UNIVA is one of the most recognized higher education universities in Guadalajara, in this case we worked with its campus in León.
.
The development and consolidation plan for Radio UNIVA was developed. From its visual identity, the remodeling of its facilities and a programming and live broadcast plan.
.
Result :
Elaboration of visual and auditory identity
Remodeling of your facilities
Advising students in radio programs
Website development with live transmission system
.
.
Instituto Lux
Instituto Lux is one of the schools with the greatest tradition and prestige in the city of León, Guanajuato, of preschool, basic and upper secondary education with 80 years of existence. .
Due to the pandemic, the Consultancy collaborated in developing a communication system that would allow, in a friendly way, to transmit the changes and uncertainties typical of that historical moment. As a result, two characters and documents were generated that clearly expressed the Plan.
Result :
Elaboration of 4 plans (one per educational level)
Development of widely accepted animated characters
Changed the audience narrative from negative to neutral / positive
.
.
.
CREOSALUD
Se realizó una propuesta de caracterización y arquitectura de marca.
Se realizó una propuesta de caracterización y arquitectura de marca.
CREOSALUD is one of the most important companies nationwide for the extraction, storage and distribution of stem cells in the country.
An image construction proposal was made based on the existing one. The public was analyzed and a positioning strategy was proposed.
Result :
Brand essence and archetype
Corporate identity
Brand architecture
.
.
.
Instituto Oviedo
Se tuvo presencia constante en prensa escrita.
Se desarrolló un brochure como parte de la estrategia permanente de promoción del Colegio.
Se llevaron a cabo proyectos web como una landing page y la renovación de su sitio web principal.
Se tuvo presencia constante en prensa escrita.
The Oviedo Institute is a basic and upper secondary education school that in recent years has taken a lot of momentum and doubled its school enrollment, in addition to a notable expansion in facilities and academic and extra-curricular offerings.
.
From the Consultancy, he relied on strategic planning, protocols and support in various projects, from institutional image, invitation of nationally recognized personalities, campaigns and identity.
.
Result:
Local positioning
Successful campaigns
Development of identity elements
.
.
Brand architecture design
Hojita verde
Como parte de la construcción de marca, se realizó una sesión de fotos para presentar las plantas.
Como parte de la construcción de marca, se realizó una sesión de fotos para presentar las plantas.
Como parte de la construcción de marca, se realizó una sesión de fotos para presentar las plantas.
Como parte de la construcción de marca, se realizó una sesión de fotos para presentar las plantas.
Hojita verde is a recently created small company dedicated to the sale and care of ornamental plants.
From the Consultancy, he was accompanied in the conformation of the brand identity and in the characterization of his communication tone.
.
.
.
.
Result:
Value proposition
Elaboration of the business model
Brand development.
.
.
Diseño de arquitectura de marca
