PhD candidate in Communication and Strategic Marketing from the Universidad Anáhuac México where he teaches undergraduate and graduate degrees. Master in Design, analysis and creation of messages and a degree in Communication, both from the Universidad Iberoamericana León where he is also a teacher. He was part of the academic body of post-media communication of the same University from 2014 to 2016.

His areas of study and research are rhetoric, digital communication, new technologies and their integration into everyday life, as well as the impact on the identity of children, youth and adults in various social spaces. On this subject, he has participated in various conferences and workshops for the Autonomous University of Querétaro, the University of Guanajuato, the Universidad Iberoamericana León and the Jesuit school, Instituto Lux, where he also collaborated as a teacher and coordinator of Institutional Communication. In 2016 he founded and since then directs Ergo Consulting, specialized in strategic communication.

He is the author of publications in academic and university magazines such as Version de la UAM and Entretextos de la Ibero León.